Why Not?

Lately, a large percentage of my agent meetings have included at least some discussion on the topic of how to best navigate the lower band of this real estate cycle. For those of us who have witnessed ‘the cycle’ as experts call it, we’ve learned that it takes some strategic planning, a savings account, and a smart communications strategy to weather the storm (or tsunami or whatever weather phenomenon best describes it for you)

Now ask yourself this question: Are there missed opportunities right in front of you? You know, the low hanging fruit…family, friends, associates. If so (and most of us can say yes to this), then this is the first place you should look to bolster your business.

With these groups, instead of asking yourself Why?, ask yourself Why Not?. Why wouldn’t a close family or friend choose to work with you? Could it be that they don’t care to share their financial picture, credit issues, or income levels with someone close to them? Perhaps they’re afraid to cross the business-family barrier. Can your marketing message(s) address these potential objections and disarm those close to you? And if those close to you are/feel disarmed, can it lead to more business opportunities? I call it ‘supercharging your sphere’ and it starts by removing objections and then stimulating action.

If these are thoughts that haven’t occurred to you, it could be a simple reorganization of your cart and horse. Before you drop more jack on the Next Marketing Thing™, make sure those closest to you are residing in the sweet spot. The place where comfort and persuasion leads to action.

Email me if you want some individual help getting there.

Jeff

The Last Few Inches

Way, way, way back in 2002, I started this website as a means for agents here in town to find some follow-up information/inspiration/infotainment after attending my seminars. When I reflect back on the last 5 years, it's really been amazing to witness the advancement in the way in which we communicate...with each other, and with those who drive our businesses.

Technology has afforded us the luxury to experience efficiencies and connectedness like never before. The paradox is that communication has gotten easier as we move forward in time, yet ironically less personal. My focus over the past several months has been on the examination of this communicative experience that we share. How do we create a personal experience while remaining efficient 21st century business machines? If there is an answer to that question, I hope to figure it out, because that is the real 'secret sauce' to this and any business.

It will be the details that matter. It will be the last few inches.

And in case you wake up tomorrow lacking the creative inspiration to move your life at the pace and trajectory you'd hoped for, do what I do. Watch this 4 1/2 minute video from one of my favorite movies.

And let me know if you need some help adding up those last few inches.

Jeff