Master This.

I have three professional goals for 2006. With everyone I touch this year, my goal is to hammer home at least one of these three principles:

1) The three most important words in marketing strategy are execution, execution, and execution. If a marketing ideas is important, then every single detail in the execution of that idea is important. Align yourself with execution specialists.

2) Automation, personalization, consistency and timing are the four keys to <> real estate marketing communication. The vehicle is more important than the message.

3) Customers (people) buy to feel good, or to solve a problem. People don't buy saws, they buy cuts. In most cases, they're not buying a house; they're buying a lifestyle. Know what you're selling.

-Jeff